{"product_id":"uncommon-grounds-the-history-of-coffee","title":"Uncommon Grounds: The History of Coffee and How It Transformed Our World","description":"\u003cdiv\u003e\n\u003cp\u003eMost coffee books are about taste. This one is about trade.\u003c\/p\u003e\n\u003cp\u003ePendergrast follows a single commodity from the Ethiopian highlands into the hands of the people who financed, shipped, roasted, branded and speculated on it, and in doing so he writes an economic history by accident. Futures markets appear because a crop that takes four years to bear and ripens on one hemisphere's schedule has to be priced before it exists. Brands appear because a sack of beans is indistinguishable from the next sack until somebody puts a name on it. Vertical integration, cartels, price supports, colonial labour and the long failure of every scheme to hold the price up by decree — all of it arrives on its own, because that is what actually happened.\u003c\/p\u003e\n\u003cp\u003eMenger's question was why some goods sell readily and others sit. Coffee is the case study: the second most traded commodity on earth, grown almost entirely by smallholders who have never met their buyers, moving through a chain nobody designed. Read alongside Saleability on our own shelf and the argument becomes concrete rather than theoretical.\u003c\/p\u003e\n\u003cp\u003eIt is also simply the best-told history in the category, which is why it has stayed in print for a quarter of a century.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Amazon","offers":[{"title":"Default Title","offer_id":67603539722307,"sku":"Uncommon-Grounds---15399569719363","price":22.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/4737\/5683\/files\/71yOXU2BqCL._SL1500.jpg?v=1790909996","url":"https:\/\/cafe.tollbooth-dpyc.com\/products\/uncommon-grounds-the-history-of-coffee","provider":"Good Brew","version":"1.0","type":"link"}