Tech Value Proposition Advisory Session

Technology Value Propositions — positioning, and the crossing from early evangelists to pragmatic buyers. Half an hour with a friendly skeptic before you meet an unfriendly one.

What people bring to this session

• Your early adopters love it and nobody else is buying.
• You cannot say in one sentence who this is for.
• Your pitch earns polite interest and no commitment.
• You are pricing from cost and suspect you should be pricing from value.
• You want somebody to hear the pitch and name the claim they do not believe.

I have carried unfamiliar technology into skeptical enterprises for decades, most recently promoting Syndeia and the digital thread at Intercax. I know which slide loses the room.

Thirty minutes at $100, or a full hour at $200. Choosing a session takes you to my calendar to pick a time and settle up.