Marginalism. Carl Menger's 1871 insight that we never value whole categories, only the next unit — which happens to be how a roaster decides when to stop. One more minute in the drum would cost more than it returns, so we stop just past first crack.
Notes of ripe pear, lemon, and fresh blueberry unfold with floral aromatics. Light body, vibrant acidity, and a clean finish.
Origin & Region
Grown in the highlands of Sidamo, this naturally processed Ethiopian single origin is roasted light to highlight its layered fruit character — an expressive showcase of Ethiopia's distinct terroir. Sidamo is among the oldest coffee-growing land in the world and the genetic home of arabica itself, farmed at elevation by smallholders growing indigenous heirloom varietals.
